Extended Content Labels

Extended Content Labels (ECL) are used when all intended product information can not fit on an ordinary, one dimensional label. ECLs provide up to three times the printing space for product information, and are constructed using different design formats such as 2 ply peel back, multi-layer hinge, specialized roll labels, or expandable booklets that can all be resealed on the product after opening. Companies use the expanded surface area to print regulatory and non-regulatory information that will elevate consumer confidence in their product. 

Detailed Product Information

At the core level, ECLs are the most efficient way to provide additional product information when what you are required to include on the label needs more space than a traditional label provides. They have the potential to help your consumers make informed purchasing decisions by providing them with more complete and accurate product information at the point of sale. Some common uses include:

  • Regulatory Information
  • Directions & Usage
  • Multilingual Information
  • Product Warnings
  • Safety Data Sheet Details.

Branding and Promotional Information

Some of the newer benefits to these extended content labels include using that opportunity to allow more customer interaction with your brand.

Branding: These ECLs allow more space for creative design which can attract more consumer attention to your brand.

Promotions & Contests: This extra space that consumers see right as they pick up the product is also a great opportunity to piggy-back on other advertising campaigns, or create a separate campaign right on the bottle.

Insider Information: Everyone likes to feel important and these customized labels offer another opportunity to share more details of how your brand was developed with the people who use your product. 

The Right Type of Extended Content Label for Your Product

There are many different types of extended content labels and roll labels, all of which combine a pressure sensitive label with hinged or expandable layers. The right type of ECL for your product will depend on several factors, mainly the type of product you are selling. Some products, such as food and beverages, require specific types of ECLs that include nutrition facts and ingredient lists. Others, such as electronics, may only require a simple barcode.

Once you have chosen the right type of ECL or roll label for your product, you will need to design it. The design should include information, such as nutrition facts, warnings, or a barcode, and a layout that is easy to read and understand. Next you must consider the label material for your ECL that provides the durability to withstand the environment in which it will be used.

The most used types of ECLs include:

Booklet Labels

A multi layered booklet label, also called a hinge label, is made up of a pressure sensitive label, with a small book or folded leaflet included. These labels are particularly useful when you need to include a large amount of information for compliance, without adding to the packaging or increasing the size of the container to make it all fit. 

Industries that most often use booklet labels include pharmaceuticals and chemical companies.

extended content label


Peel and Reseal Labels

Peel and Reseal labels are designed so the customer can open, read, and then reseal the label numerous times. The durable material helps the label withstand repeated peeling and resealing, so that the content of the label can stay with the packaging. As well, these labels have plenty of space and are less expensive to design and print than booklet labels.

You see these labels every day as they are frequently used on anything that needs to be re-sealed like wet wipes and other personal care products, deli meats, produce packaging, dry food products, pharmaceuticals and chemicals.

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Dry Release Labels

Dry release labels are designed to be removed cleanly and easily from a variety of surfaces. They are made with a special adhesive that allows them to stick well to surfaces like glass, plastic, and metal, and peel off easily when you want to remove them. These labels allow for three panels of art and content. The top double-sided panel is removable to show all content and preserve the packaging.

The labels are perfect for coupons and promotions, such as in-store marketing promotions, point of sale (POS labels) and instant-redeemable coupons (IRC labels).

They are perfect for a variety of applications where water would cause problems, such as in food and beverage applications, or in pharmaceutical or industrial applications.

Wraparound Labels

As the name implies, these roll labels wrap fully around the container. They are printed on a roll of paper or film and applied in a continuous process. They can also be printed on both sides of the label, which allows more information to be included.

These labels are most commonly used on bottles (i.e.: water bottles, and other types of drinks, pharmaceutical bottles, personal care products) and jars (i.e.: peanut butter, honey, salsa, cannabis and many other food products).

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Let Mediajet take your ECL design to a superior finished product label. Our dedicated team has the experience and knowledge to identify and manufacture premium custom labels for your specific application.

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