Extended Content Labels - How They Can Help You Make Informed Purchasing Decisions
An extended content label provides up to three times the label space to allow you to include additional information about your product so the user can access it easily. Companies use this area to include information such as instructions, warnings and data. Additionally, many companies are now using extended content labels to provide consumers with other types of information.
Detailed Product Information
At the core level, ECLs are the most efficient way to provide additional product information when what you are required to include on the label needs more space than a traditional label provides. They have the potential to help your customers make informed purchasing decisions by providing them with more complete and accurate product information at the point of sale. Some common uses include:
- Regulatory Information
- Directions & Usage
- Multilingual Information
- Product Warnings
- Safety Data Sheet Details.
Branding and Promotional Information
Some of the newer benefits to these extended content labels include using that opportunity to allow more customer interaction with your brand.
Branding: These ECLs allow more space for creative design which can supplement your other branding work and attract more consumer attention.
Promotions & Contests: This extra space that consumers see right as they pick up the product is also a great opportunity to piggy-back on other advertising campaigns or create a separate campaign right on the bottle.
Insider Information: Everyone likes to feel important and these customized labels offer another opportunity to share more details of your brand story with the people who use your product. The true development of the brand or the branding story you have created can unfold right on this label.
The Right Type of Extended Content Label for Your Product
There are many different types of extended content labels, all of which combine a pressure sensitive label and a folded or bound outsert. The right type of ECL for your product will depend on several factors, mainly the type of product you are selling. Some products, such as food and beverages, require specific types of ECLs that include nutrition facts and ingredient lists. Others, such as electronics, may only require a simple barcode.
Once you have chosen the right type of ECL for your product, you will need to design it. You will need to include the required information, such as nutrition facts or a barcode, and you will also need to choose a layout that is easy to read and understand. You will also need to make sure that the ECL is printed on durable materials that can withstand the environment in which it will be used.
The most used types of ECLs include:
A booklet label, also called a hinge label, is made up of a pressure sensitive label, with a small book or folded leaflet included. These labels are particularly useful when you need to include a large amount of information for compliance, without adding to the packaging or increasing the size of the container to make it all fit. These labels are multi layered and can still be automatically applied with our labeling equipment.
Industries that most often use booklet labels include pharmaceuticals and chemical companies.
Peel and Reseal Labels
Peel and Reseal labels are designed so the customer can open, read and then reseal the label many times (up to 100 times). The durable material helps the label withstand repeated peeling and resealing, so that the content of the label can stay with the packaging. As well, these labels have plenty of space and are less expensive to design and print than booklet labels.
You see these labels every day as they are frequently used on anything that needs to be re-sealed like wet wipes and other personal care products, deli meats, produce packaging, dry food products, pharmaceuticals and chemicals.
Dry Release Labels
Dry release labels are designed to be removed cleanly and easily from a variety of surfaces. They are made with a special adhesive that allows them to stick well to surfaces like glass, plastic, and metal, and peel off easily when you want to remove them. These labels allow for three panels of art and content. The top double-sided panel is removable to show all content and preserve the packaging.
The labels are perfect for coupons and promotions, such as in-store marketing promotions, point of sale (POS labels) and instant-redeemable coupons (IRC labels).
They are perfect for a variety of applications where water would cause problems, such as in food and beverage applications, or in pharmaceutical or industrial applications.
As the name implies, these labels wrap fully around the container they are on. They are printed on a roll of paper or film and applied in a continuous process. They can also be printed on both sides of the label, which allows more information to be included.
These labels are most commonly used on bottles (ie: water bottles, and other types of drinks, pharmaceutical bottles, personal care products) and jars (ie: peanut butter, honey, salsa, cannabis and many other food products).
At Mediajet, we understand the best uses for each of the ECLs and we can help you chose the best label for your application.